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Elektr. resursi
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 Table of contents only
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ISBN
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9780805864236 (hbk.)
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0805864237 (hbk.)
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9780805864243 (pbk.)
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0805864245 (pbk.)
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9781410618580 (ebk.)
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1410618587 (ebk.)
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Nosaukums
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Rhetorical and critical approaches to public relations II / edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer.
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Cits nosaukums
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Rhetorical and critical approaches to public relations two
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Izdošanas ziņas
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New York : Routledge, 2009.
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Fiziskais rakst.
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xii, 380 lpp. : il. ; 23 cm.
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Sērija
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 ( Communication series)
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Bibliogrāfija
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Ietver bibliogrāfiju (nodaļu beigās) un rādītāju ([375].-380. lpp.).
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Saturs
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Saturs: Introduction /Robert L. Heath -- Rhetorical heritage and critical tradition. The rhetorical tradition : wrangle in the marketplace /Robert L. Heath -- The case for pluralistic studies of public relations : rhetorical, critical, and excellence perspectives / Elizabeth L. Toth -- Theoretical black holes : a partial A to Z of missing critical thought in public relations / David Mckie, Debashish Munshi -- Civil society as a rhetorical public relations process / Maureen Taylor -- Perspectives on public relations history / Ron Pearson -- Feminist criticism in public relations : how gender can impact public relations texts and contexts / Linda Aldoory -- Creating shared meaning through ethical public relations promotion and publicity. Public relations and the strategic use of transparency : consistency, hypocrisy, and corporate change / Lars Thoger Christensen, Roy Langer -- 756* : the legitimacy of a baseball number / Josh Boyd -- The devil in disguise : Vioxx, drug safety, and the FDA / Jane Stuart Baker, Charles Conrad, Chris Cudahy, Jennifer Willyard -- Activist public relations and the paradox of the positive : a case study of Frederick Douglass’ "Fourth of July Address" / Robert L. Heath, Damion Waymer -- Connecting organizations and their employee publics : the rhetorical analysis of employee-organization relationships (EOR) / Damion Waymer, Lan Ni -- Activism, issues, crisis, and risk : rhetorical heavy lifting. Crisis, crisis communication, reputation, and rhetoric / W. Timothy Coombs -- Dialogue, discourse ethics, and Disney / Rebecca J. Meisenbach, Sarah Bonewits Feldner -- Secret persuaders : ethical and rhetorical perspectives on the use of public relations front groups / Michael J. Palenchar, Kathy R. Fitzpatrick -- Inter-organizational crisis communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case / Suzanne Boys --
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Saturs: Character and the practice of public relations : Arthur W. Page and John W. Hill / Karen Miller Russell -- Outlaw discourse as postmodern public relations / Josh Boyd, Sarah Hagedorn Vanslette -- Documentary as an activist medium : the Wal-Mart movie / Ashli Quesinberry Stokes, Rachel L. Holloway -- Good environmental citizens? The green rhetoric of corporate social responsibility / Oyvind Ihlen.
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Papildapraksts
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Heath, Robert Lawrence, 1941-
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Toth, Elizabeth L.
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Waymer, Damion
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Priekšmets
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Sabiedriskās attiecības -- Morālie un ētiskie aspekti.
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Komunikācija tirgvedībā
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Korporācijas -- Sabiedriskās attiecības -- Morālie un ētiskie aspekti.
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UDK
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659.4:174
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Monogr. ier. nr.
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000558375
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Visi eksemplāri
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Visi eksemplāri
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Eks. pa filiālēm
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LUB:Sociālo zin. fak. bibl.
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