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ISBN
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9781292241579 (brošēts)
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Autors
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 Chaffey, Dave, 1963-
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Nosaukums
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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
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Izdevums
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Seventh edition.
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Izdošanas ziņas
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Harlow, England ;New York : Pearson, [2019]
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Fiziskais rakst.
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xxx, 545 lpp. : ilustrācijas ; 26 cm
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Piezīme
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Earlier editions published as: Internet marketing : strategy, implementation, and practice.
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Bibliogrāfija
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Ietver bibliogrāfiju un rādītāju.
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Saturs
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Saturs: Preface ; About the authors ; Acknowledgements ; Part 1 Digital marketing fundamentals ; 1 Introducing digital marketing ; 2 Online marketplace analysis: micro-environment ; 3 The digital macro-environment ; Part 2 Digital marketing strategy development ; 4 Digital marketing strategy ; 5 Digital media and the marketing mix ; 6 Relationship marketing using digital platforms ; Part 3 Digital marketing: implementation and practice ; 7 Delivering the digital customer experience ; 8 Campaign planning for digital media ; 9 Marketing communications using digital media channels ; 10 Evaluation and improvement of digital channel performance ; Glossary ; Index.
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Papildapraksts
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Ellis-Chadwick, Fiona
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Priekšmets
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Interneta tirdzniecība
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UDK
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658.84:004.738.5
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004.738.5:339
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339.138:004
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Monogr. ier. nr.
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000994210
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Visi eksemplāri
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Visi eksemplāri
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Eks. pa filiālēm
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LUB:Bibl. Aspazijas bulvārī
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